Dubai: Homegrown French concept La Serre Bistro & Boulangerie is expanding internationally to London, New York and Riyadh.
La Serre Riyadh is confirmed to open its doors at Saudi’s up-and-coming King Abdullah Financial District by Q1 2021.
London will follow later in the year, when La Serre will open its doors in the city’s upscale district of Knightsbridge, closely trailed by New York’s launch – seeing all three venues open by year-end.
Ralph Homer, of Lincoln Hospitality Inc, the owning company of the French bistro, said “There’s no denying that the pandemic has thrown a spanner in the works, but as a company we are pushing forward with persistence and resistance to break into new markets.
La Serre has been on the Dubai food scene since 2013. The popular French bistro, boulangerie and high-end dining restaurant spread over two levels on Dubai’s Emaar Boulevard. Its popular bakery located on the ground floor serves pastries, cakes and breads, while the upstairs high end dining restaurant serves classic French dishes.