Sproud, the Swedish company known for its plant-based milk made from yellow split peas, has announced its sponsorship of this year’s Latte Art Live at the London Coffee Festival from April 11th to April 14th.
Latte Art Live is an interactive zone where professional baristas and visitors can showcase their latte art skills, engage with the audience, and even invite attendees on stage. Sproud will be hosting several latte art sessions throughout the festival, including on Thursday April 11th, Friday April 12th, Saturday April 13th, and Sunday April 14th.
Sproud Barista, specifically designed for coffee, offers a seamless steaming experience without splitting, creating a long-lasting microfoam perfect for intricate latte art designs. With a smooth texture and neutral taste, Sproud Barista complements the natural flavors of coffee without overshadowing them. Moreover, it is low in sugar, high in protein, and has a lower climate impact compared to dairy and other plant-based milks.
Attendees at the festival will have the opportunity to witness the use of Sproud in creating unique and innovative latte art designs, providing them with an alternative experience. For more information on CO2e comparisons, visit sproud.uk.
Sproud’s CEO, Sara Berger, expressed excitement about the sponsorship and highlighted the company’s mission to create plant-based products that rival dairy. The company, headquartered in Malmö, Sweden, with an additional office in London, exports to 30 countries and is backed by investors such as VGC Partners, Findeln Holding, and Swedish investment group Dream Beverage.
In 2023, Sproud made history by becoming the first food company globally to be verified according to ISO 26000, a standard that emphasizes sustainable and socially responsible business practices.
Overall, Sproud’s sponsorship of Latte Art Live is a testament to the company’s commitment to innovation, sustainability, and providing high-quality plant-based products. Attendees of the London Coffee Festival can look forward to experiencing the alt-alt world of Sproud and witnessing extraordinary latte art creations.
