Tractor Supply Company is teaming up with lifestyle icon Martha Stewart to launch a new Garden Apparel Line that combines style and functionality for women working in the garden. The collection, which includes items like a puffer vest, cargo convertible pants, and a garden work shirt, will be available at 50 select stores and online starting the week of March 25.
Martha Stewart expressed her excitement about the collaboration, stating, “This new line of apparel reflects my passion for gardening and outdoor work, so I am thrilled to share it with consumers. With creativity and hard work at the core of gardening, this collection embraces artistry and functionality, bringing ease to those who strive to keep a healthy, beautiful garden.”
Tractor Supply emphasized the importance of women’s apparel in the gardening category and sees this partnership with Martha Stewart as a way to offer unique styles and products to their customers. Seth Estep, chief merchandising officer at Tractor Supply Company, mentioned, “This launch with Martha Stewart is the perfect way for us to bring fashion and function to our gardening customers, with great new styles and products our customers can’t get anywhere else.”
Tractor Supply Company currently operates over 2,200 namesake stores in 49 states and continues to expand its offerings to meet the needs of its customers. The collaboration with Martha Stewart and Marquee Brands is just one example of their commitment to providing quality products for their customers.