CareBuilders at Home Expands Services with New Franchise in Charlotte, North Carolina
By CareBuilders at Home
April 17, 2025
In a significant development for the home healthcare sector, CareBuilders at Home has announced the opening of its latest franchise in Charlotte, North Carolina. This new venture is under the ownership of Celeste Freeland, a seasoned business professional with extensive experience in both project management and caregiving. Freeland’s commitment to providing compassionate, high-quality home care services reflects the growing demand for such services in the rapidly evolving healthcare landscape.
Celeste Freeland’s path to home health franchising combines over 20 years of leading teams in healthcare project management with her personal experiences as a caregiver and single mother. Her firsthand understanding of the complexities faced by families navigating support systems has driven her advocacy work throughout her career. Freeland articulates her motivation, stating, “I’ve always been drawn to helping others, whether it was through my career or in my personal life. Opening a CareBuilders at Home franchise feels like a natural transition—combining my business experience with my passion for caregiving.”
Beyond her professional journey, Freeland is a survivor of breast cancer, a triumph that has profoundly shaped her approach to both caring for herself and assisting others. This perspective enhances her commitment to delivering quality home care to seniors and individuals in need throughout the Charlotte area.
North Carolina is witnessing a demographic shift, with projections indicating that the senior population—individuals aged 65 and older—will surge by 50% by the year 2041. Charlotte is at the forefront of this trend, reflecting a significant increase in its older adult population. In response to this rising demand for in-home care services, Freeland recognizes the critical need for compassionate support, stating, “I see the rising demand for in-home care in Charlotte, and I’m excited to provide a much-needed service that makes a positive impact on families in my community.”
Freeland attributes her successful endeavor to the robust support and guidance offered by CareBuilders at Home’s corporate team. “This is my passion project, and I’m so appreciative that I’ve gotten so much guidance and encouragement,” she noted.
David Savitsky, CEO of CareBuilders at Home, expressed enthusiasm for Freeland joining the franchise network. He remarked, “We are thrilled to welcome Celeste to the CareBuilders at Home family. Her leadership, dedication, and firsthand experience in caregiving make her an outstanding franchise owner. We know she will bring tremendous value to the Charlotte community.”
With the opening of this new location, CareBuilders at Home aims to enhance the quality of life for Charlotte’s senior population, ensuring that compassionate care is accessible to all who need it. The franchise is poised to become a key player in the local healthcare landscape, addressing the pressing needs of families and individuals seeking home-based support.
