BMW made a colorful statement at Coachella, one of the most highly anticipated events for music and art enthusiasts. The festival transforms the desert into a vibrant hub of creativity, fun, and performances by iconic artists. Known for its bohemian outfits and unique style, Coachella was the perfect backdrop for BMW to showcase its XM hybrid performance luxury SUV in a variety of eye-catching colors.

Displayed proudly at Coachella, the high-performance XM was shown in some of its most unique available paint colors, sourced from the BMW Individual palette. Urban Green, Petrol Mica Metallic, Anglesey Green Metallic, and Sepia Metallic added an extra layer of uniqueness to the already avant-garde XM, ensuring that the vehicle stood out in the crowd.

This year marked the sixth collaboration between BMW and Coachella, two iconic brands that share values of creativity, ingenuity, and excellence. Coachella, known as one of the most prominent music and art festivals in the world, provided the ideal platform for BMW to showcase its flagship luxury performance SUV, the XM. With a 644-horsepower twin-turbocharged V8 hybrid powertrain that can accelerate from 0-60 in just 3.4 seconds, the XM embodies performance, luxury, avant-garde design, and bespoke style. The BMW XM in BMW Individual paint finishes was a perfect addition to the vibrant festivities at Coachella.

Overall, this partnership between BMW and Coachella highlighted the intersection of art, music, and automotive innovation, creating a memorable experience for festival-goers. With its standout colors and impressive performance capabilities, the BMW XM made a lasting impression at Coachella.