Categories Lifestyle

Bringing Country Music to Small-Town Bars: The Buckle Up Tour Featuring Owen Riegling

Bud Light Canada has just announced the exciting Buckle Up Tour featuring the up-and-coming Canadian country music sensation, Owen Riegling. This free tour, in collaboration with Live Nation Canada, is set to begin on May 6th, 2024, with 12 stops planned in small-town country bars across Alberta, Saskatchewan, Manitoba, and Ontario.

The Buckle Up Tour, presented by Bud Light and powered by Live Nation Canada, aims to provide exceptional live music experiences in intimate settings, aligning with the brand’s dedication to engaging country music fans. Andrew Oosterhuis, Vice President of Marketing at Labatt Breweries of Canada, emphasized the importance of bringing country music back to its small-town roots for all Canadians to enjoy.

Owen Riegling, a budding country music star hailing from Mildmay, Ontario, has been making waves in the Canadian country music scene after winning the 2022 Emerging Artist Showcase at Boots & Hearts festival. His debut single and record deal with Universal Music Canada have propelled him into the spotlight, touring with established country artists like Tyler Hubbard and captivating audiences across the country.

Riegling expressed his excitement about the upcoming tour, which includes stops in both familiar and new small-town bars, connecting with fans and sharing his music in a meaningful way. With a personal connection to Bud Light and an inspiring song dedicated to the brand, Riegling’s collaboration on the Buckle Up Tour was a natural fit, according to Oosterhuis.

The tour will visit locations such as Fort McMurray, Banff, Saskatoon, Thunder Bay, and many others, culminating in a homecoming show for Owen in Mildmay. Each stop will feature a special opening performance by a local musician, adding to the unique and authentic experience of the tour.

Tickets for the Buckle Up Tour will be available for free starting on April 12th, offering fans the opportunity to secure their spot at these exclusive shows. With a limit of two tickets per customer and strict guidelines against reselling, the tour aims to create an inclusive and intimate atmosphere for country music enthusiasts.

Don’t miss the chance to join Bud Light and Owen Riegling on this unforgettable musical journey through small-town Canada. Get your free tickets at and experience the magic of live country music in a close-knit setting.

Tour Dates & Cities:
– Monday, May 6, 2024 – Fort McMurray, AB
– Wednesday, May 8, 2024 – Banff, AB
– Thursday, May 9, 2024 – Blairmore, AB
– Saturday, May 11, 2024 – Saskatoon, SK
– Monday, May 13, 2024 – Brandon, MB
– Wednesday, May 15, 2024 – Thunder Bay, ON
– Thursday, May 16, 2024 – Sault Ste. Marie, ON
– Saturday, May 18, 2024 – Timmins, ON
– Sunday, May 19, 2024 – Embrun, ON
– Tuesday, May 21, 2024 – Brantford, ON
– Wednesday, May 22, 2024 – Chatham, ON
– Friday, May 24, 2024 – Mildmay, ON