The iconic movie “The Harder They Come” featuring reggae legend Jimmy Cliff will headline the Black River Film Festival in St. Elizabeth from June 28 to 30. Dr. Ava Brown, the festival founder, expressed the significance of this film in representing Jamaican culture and cinema, as well as celebrating the island’s musical heritage.

According to Dr. Brown, the decision to showcase “The Harder They Come” was an easy one due to its timeless nature and the impact of Jimmy Cliff on Jamaican music. Justine Henzell, daughter of the late director Perry Henzell, has been supportive of the festival.

The film’s success in portraying Jamaican resilience and culture was highlighted, with Dr. Brown emphasizing the importance of music in film. The fusion of reggae music with the movie’s themes and scenes created a powerful cinematic experience.

Reggae music, known for its storytelling elements, plays a crucial role in capturing the essence of Jamaican culture in film. Dr. Brown emphasized the authenticity and storytelling ability of reggae music, stating that it enhances the overall film experience.

The festival will feature events catering to various age groups, with activities designed for high school students and adults. Masterclasses, movie screenings, and discussions with industry professionals are scheduled, including sessions on crafting characters, acting, and film acquisition.

The choice of Black River as the festival location was influenced by its historical significance and potential for tourism development. Dr. Brown emphasized the importance of making the festival accessible to all, with a focus on family-friendly content and promoting eco-tourism in the area.