Former Duchess Meghan Markle surprised fans with the announcement of her new lifestyle brand, American Riviera Orchard, on Instagram. With a total following of 315,000 followers, the brand already has the support of her famous friends, including Kris Jenner, Abigail Spencer, Elle Macpherson, Mindy Kaling, Misha Nonoo, and Mandana Dayani.

Mandana Dayani, who previously served as president of Archewell from 2021 to 2022, shared her excitement for Meghan’s new venture on Instagram. Other close friends like Kelly McKee Zajfen and Heather Dorak also showed their support for the brand.

The teaser trailer shared by Meghan featured a vintage theme, showing her cooking in a stone kitchen and arranging flowers. The brand’s logo, written in gold calligraphy, was revealed in a series of posts, confirming that the brand would be based in Montecito, where Meghan and Prince Harry now reside with their children.

Although specific details about the brand’s offerings are yet to be confirmed, a trademark application filed earlier this year suggests it may include downloadable recipe books, tableware, textiles, jams, and marmalades.

This isn’t Meghan’s first foray into creating a lifestyle brand, as she previously ran a successful blog called The Tig before her marriage. The blog covered fashion, beauty, and personal insights from Meghan’s life.

With the launch of American Riviera Orchard, fans can expect a mix of style, elegance, and personal touches from Meghan’s latest venture.