Buona Celebrates National Italian Beef Day: Exclusive Deals and Prizes Await
By: Buona
April 29, 2025 – CHICAGO – As National Italian Beef Day approaches on May 24, Buona, the family-owned establishment revered for its authentic Italian beef sandwiches, is set to celebrate a noteworthy milestone — the 10th anniversary of this culinary holiday. The recognition of National Italian Beef Day, granted in 2015, has since become an essential part of Chicago’s gastronomic calendar.
To mark this significant occasion, Buona will offer a special promotion featuring its signature Italian beef sandwich, available for just .99 with fries all day on May 24. This unprecedented offer allows guests to enjoy multiple servings without limits, encouraging patrons to indulge in the iconic dish that has captured the hearts of many. Additionally, Buona Rewards program members can take advantage of similar .99 Combos featuring regular-sized Italian beef and sausage sandwiches every Wednesday throughout May.
The restaurant is also amplifying its customer engagement efforts by encouraging guests to opt-in for SMS updates, providing access to exclusive Flash offers and other exciting deals. As part of a celebratory sweepstakes, Buona will select ten lucky SMS subscribers to receive a complimentary year’s supply of beef, emphasizing its commitment to nurturing customer loyalty.
“Our celebration of National Beef Month goes beyond just the sandwich; it’s a tribute to our family’s enduring legacy,” stated Joe Buonavolanto III, Executive Vice President of The Buona Companies and a third-generation member of the Buona family. He reflected on the brand’s history and the values instilled by his family: tradition, quality, and a respect for the cultural heritage that shaped their culinary offerings.
Italian beef, a dish created by Italian immigrants in 1930s Chicago, reflects the rich cultural tapestry of the city. These immigrant families, using traditional slow-cooking techniques from Italy, developed this unique sandwich as a practical means to serve large gatherings. Family names such as Scala, Buonavolanto, and Pacelli, from establishments like Al’s Beef, played pivotal roles in popularizing Italian beef, transitioning it from private functions to street vendor staples.
About Buona
Founded over four decades ago by Joe and Peggy Buonavolanto in Berwyn, IL, Buona specializes in authentic Italian beef sandwiches and has grown into a multi-generational family venture. Buona remains committed to the original methods for preparing Italian beef, distinguishing itself as the largest restaurant group dedicated to authenticity in this beloved culinary tradition. Customers are invited to join the Buona Rewards program by visiting Buona.com or downloading the Buona app from their preferred app store.
For media inquiries, please contact:
Elizabeth Wood
(630) 294-6875
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As Buona prepares to celebrate, both fans of Italian beef and newcomers to this Chicago staple can anticipate a vibrant celebration of history, flavor, and community.
