Global lifestyle brand, MINISO, has recently launched a new pop-up store in Times Square, New York, marking its second location in the iconic shopping district. Situated next to the Disney Store at 1540 Broadway, this temporary store will be open for a year, offering MINISO’s signature design-led and affordable products to both loyal customers and newcomers.

Following the success of their first Times Square flagship store last May, which quickly became a favorite among locals and tourists, this new pop-up is a haven for plushie and IP enthusiasts. The store is stocked with a wide range of plushies, toys, and lifestyle items, featuring collaborations with popular IPs such as Sanrio, Snoopy, Winnie the Pooh, and Minions.

Tyrone Li, the general manager of MINISO US, expressed excitement about the new pop-up, stating, “We’re thrilled to be opening this new pop-up in Times Square. Our flagship store here has been a massive hit, breaking numerous brand records and proving a popular addition for MINISO joy-seekers. This new pop-up embodies our ‘Joy Philosophy’ in a playful and innovative way, showcasing our exceptional range of IP products and adding even more vibrancy to this bustling location.”

MINISO continues to captivate shoppers with its unique offerings and engaging retail experiences, solidifying its presence in the global market as a go-to destination for trendy and affordable lifestyle products.